Our Story

With many organisations still opting for traditional marketing techniques, INK Legal launched as a full-service legal marketing agency to break the mould. Since then, we’ve helped legal services and sector suppliers communicate clear, defined and effective brand messages so the audience can easily understand sometimes complex or technical products and services.

Pauline Freegard MBA

As owner and director of INK Legal, Pauline is a seasoned legal sector expert, business consultant, and marketer with 20+ years of experience working with UK large law, SME firms and suppliers to the sector. Passionate about communicating the essence of your law firm, product, or service, and developing the brand, message or images that really resonate. Pauline understands the psychology of the legal sector and how to cut through complexity to motivate the target audience ultilising the full range of marketing disciplines.

Peter Dickinson

Peter is INK's technical lead. Today's marketing technology stack is highly complex. With an ever evolving selection of digital and data analysis tools, web and social media algorithms to navigate, Peter provides expert technical knowledge to support projects and INK clients. In addition as a business coach and marketing specialist Peter has mentored over 500 businesses to overcome their challenges to growth. During 2020, Peter has mentored many more businesses through peer networking, and IoD groups, on the road to recovery.

Charleh Dickinson

Charleh is our creative lead. Charleh leads the creative team for website, print and digital content design. Ensuring that brand image is consistant through-out, and employing the latest marketing technology and techniques to make your online presence distinctive. Charleh delivers a premium bespoke result that stands out from the crowd.

The complementary skill-sets and depth of experience of our team here at INK Legal are hard to find in any in-house marketing team.

20+ Years of Experience    |   Full Digital Marketing Agency     

Ink Legal is a full-service marketing agency comprising an experienced team spanning all aspects of marketing. We work with other trusted partners all experienced in working with UK law firms to deliver a one-stop-shop approach. Our INK team offer 20 years experience in working within, and with, legal practices and sector suppliers to deliver legal technology, sales, marketing and process improvement projects.

Driving Excellence

INK Legal is built on our growing team’s combined decades of knowledge and experience in the legal sector and marketing. 

Are you a start-up? Taking your firm from humble beginnings to becoming a voice of authority in the sector couldn’t be easier with our assistance. 

For the established organisation we specialise in updating brand and websites, refreshing messaging, perhaps mentoring existing marketing employees, ensuring an up to the minute approach to your marketing investment. 


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We work with a number of law firms across the country. Please leave your details and we'll talk soon.

Our team understands the complexities of the legal sector which allows the creation of impactful marketing strategies that will help to grow your firm and its reach to the relevant audience. The strategy we use will be tailored to you and will function to build your firm’s voice of authority online.