Brand awareness is key to running a successful firm- the more of your target audience are aware of you, the more business that will come your way. This can be achieved with regular engaging social posts, tailored to your audience, alongside a robust SEO strategy and paid advertising so that new prospects can find you through the search engine results pages.
Credibility is everything when it comes to marketing for law firms- those that see you in a credible light are more likely to ‘know, like and trust’ you, and it’s also an opportunity to position your firm as a voice of authority. Whitepapers, webinars, articles and magazines are all examples of how you can demonstrate your firm’s credibility and help to establish it a voice of authority within the sector.
Law is a traditional sector that isn’t exactly renowned for innovation. However, with more technology and an increasing number of legal professionals and clients working from home, many firms are starting to look a little different. For example, more firms are adopting CRM software to stay agile and adaptable as a team. Your marketing needs to showcase exactly what sets your firm apart, so if you have a virtual firm- embrace that identity, or if your firm has recently undergone positive transformation- share the news with your audience.